Projects

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My last projects…

Sales Tool

Project Screenshot

I designed the Information Architecture for an inhouse sales tool for a large UK information provider. The project scope requested merging 40+ tools into one user interface for collaborative use of different personas. I worked with an Interaction Designer to produce over 50 annotated wireframes (in Visio) and collaborated with the UX lead on the user testing sessions.

02/2010-03/2010

Exhibition

Project Screenshot

Profero was tasked with designing an exceptional exhibition experience for the launch of the new Mini Countryman in 2010. I created user journeys for the booths where users could record videos of themselves to be displayed on the cars windows. I also created wireframes for an accompanying Facebook site and planned and executed workshops for the team to establish the best user experience.

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04/2010-05/2010

Platform

Project Screenshot

Initially I focused on research and conceptual design for elements of the businesses core product, a social engagement platform. I investigated and established guidelines for UGC, adaptive systems, morphing UI and behavioral analysis. Finally I designed the user experience for a prototype of an online competition for a global drinks brand.

06/2010-12/2010